The JWT agency from New York, USA, has created a new commercial for the Smirnoff brand. The “Gong” spot perfectly fits the season: an iceball, the vodka, hot partying. The creative group has already developed advertising videos for Smirnoff as well as for another alcohol drink Bailey’s (this was back in 2003). The idea of the new ad is really refreshing and inspiring, literally a cold shower.
The art developers decided to underline the main characteristic s of good vodka: it must be cooled and invigorating. The plot is the following: a man strikes a gong, causing a vibration in the iced cave, filled with Smirnoff bottles, which then are taken out inside of a huge ice ball. It heads through Africa (where this all started) to the USA (most probably, New York) and as the man stakes the gong again it explodes, scattering the frosted bottles all over the area.
Watch the ad and if you get goose pimples, you already know what to drink for warming.