Smirnoff Creative Grants Launches For the second year in a row international iconic vodka brand Smirnoff, owned by Diageo plc, awards creatives and club promoters grants to make their ideas for one-of-a-kind experiences and nights a reality. Continue reading →
Smirnoff Turns Ideas into Reality The famous Smirnoff brand has launched an extraordinary contest with a «Win Funds Film and Fame» tagline to determine the most extraordinary ideas and give funds for their coming true. Participants are to provide a video, essay or photo as an answer to the question posed by the Sponsor (Diageo). The top 5 entries will be chosen by the Smirnoff brand and a jury of experts. All the contestants will be able to download exclusive free music, and the winners will be awarded with $1000 and digital camcorders. Continue reading →
Christmas promotion of Diageo brands Reserve Brands Group — the Diageo’s division for the marketing of its premium spirits brands — is investing £5 million in the Christmas promotion of Diageo products in the UK market. Continue reading →
Ice Sculptures Commemorating New Flavours of Smirnoff Lime and Green Apple vodka As we wrote previously, Diageo GB hit the flavoured vodka market by making Lime Smirnoff and Green Apple Smirnoff available to all off-trade retailers nationally this summer. Continue reading →