The famous Smirnoff brand has launched an extraordinary contest with a «Win Funds Film and Fame» tagline to determine the most extraordinary ideas and give funds for their coming true. Participants are to provide a video, essay or photo as an answer to the question posed by the Sponsor (Diageo). The top 5 entries will be chosen by the Smirnoff brand and a jury of experts. All the contestants will be able to download exclusive free music, and the winners will be awarded with $1000 and digital camcorders.
The contest started on October 15, 2009 and finishes on September 29, 2010. There are eleven periods, and each of them has three phases: submission, judging and voting. To become a contestant you are to complete a short statement of 140 characters about what you want to create (in the first period) and submit it on the website There.smirnoff.com and/or upload your own photo or video referring to the idea. For the second period the task will be changed, and so on.
The first voting phase begins on November 23. In less than a year we will know the 5 winners, whose works will be featured on Smirnoff.com and Facebook.com/Smirnoff.