Pepsi and Billboard have teamed up to launch the ‘Summer Beats Concert Series,’ a project that will use Twitter to broadcast performances by Billboard chart-topping artists. The ‘Summer Beat’ is an extension of Pepsi’s ‘Live for Now’ global campaign and its long term partnership with Twitter.
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Pepsi extends its global ‘Live for Now’ campaign by partnering with Viacom for this summer. Within the partnership, Viacom unveils a special program that inspires consumers to share photos of their NOW moments. Participants are being lured with a chance to be seen on-air and experience exciting events.