Twitter has launched Twitter Stories, a new entertaining and marketing initiative that explores the ways people use Twitter. The social media company follows its last year’s Twitter Tales success. While ‘Tales’ was an effort to present «a series of quirky and inspiring articles» based on users’ answers to the question, ‘How do you use Twitter?’, this years Stories tells how Twitter has helped people to overcome problems or gain success.
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The iconic ketchup brand Heinz introduces Heinz Tomato Ketchup Blended with Balsamic Vinegar. The new sauce will be available in the USA on November 14, though not in supermarkets. The new product campaign sends consumers directly to the brand’s Facebook page. Those passionate about ketchup will only be able to purchase a bottle of Heinz with a balsamic tinge online, while supermarkets shelves will be filled with the product in late December.
Samsung Electronics Co. Ltd., the Worldwide Olympic Partner and the U.S. Olympic Committee have presented the U.S. Olympic Genome Project, an initiative developed for the London 2012 Olympic and Paralympic Games. The idea is to connect Americans with Olympians and Paralympians through social media tools.