In March, Sony Ericsson will launch the ‘Xperia™ Hot Shots,’ an exciting new-format entertainment show to be streamed online and on mobile handsets. The series will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson.
social media
In the end of each year, it’s time to recollect ups and downs of the period of time for every website and company as well as for everybody. Twitter is paying tribute to 2010 with its new project that went online at the subdomain of the world’s most popular microblogging social media website at www.yearinreview.twitter.com. The purpose of the online destination is perfectly clear from its title: to recollect the most significant achievements of the social media website, the most popular tweets, and the celebrity users who joined the network in 2010.
MTV has launched a ranking of musicians, based on the real-time buzz around the web. The iconic company, known for its dedication to giving young music talents with an opportunity to promote themselves and providing audience with an opportunity to stay tuned into the latest news in the field, presents Music Meter site, which mostly features emerging performers.
In honour of the World AIDS Day, December 1, the charitable (RED) project in collaboration with global brands gave boost to its international program focused on providing help to HIV-infected people in Africa. They have introduced a new twist of the campaign, which has been running since 2006: this time, (RED) wants to bring attention to the possibility of the first AIDS Free Generation in 30 years by 2015, and is encouraging people around the globe to promote the idea by customizing their social media profiles with (RED) avatars, badges and backgrounds as well as buying the branded goods from iconic manufacturers.
Sometimes to deliver the message it’s more effective say something once and then become silent than keep on chatting and tweeting about it all the time. The celebrities including Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Kim and Khloe Kardashian, Elijah Wood, Serena Williams and many more decided to sign off their social media accounts on December 1, World AIDS Day, to support a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’s charity, Keep a Child Alive. They will get back online when the organization raises $1 million.