adidas Originals has launched its new global multi-platform campaign entitled “Unite All Originals”. The effort is designed to inspire the brand’s fans through a series of truly unconventional music and visual art pieces by international creatives from various areas. The major online hub for the 2013 brand campaign unveils a so-called “adidas collider” that serves the most original mixed content from artists, who unite to create something very special.
social media
The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand’s first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.
KLM helps its customers get the maximum of their travels. The airline company is inviting travelers to use the newly launched service, “KLM must see map,” to crowdcourse an actual high-quality printed city map, which includes tips from your friends in social media. The online service has been launched as the major pillar of the campaign under the same name, devised and developed by Dutch agency Code d’Azur.
Honda USA celebrated this year’s Valentine’s Day with a social media campaign, which involved a great dose of improvisation and interactivity. The “You Are Our Valentine” promotion got the staff from Honda’s headquarters and manufacturing facilities from all across the country responding to consumer’s Facebook posts, tweets and Instagram uploads in real time with personalized Valentine’s Day virtual cards.
Twitter is stepping into a new area of e-commerce by partnering with American Express to enable its consumers to buy goods by simply typing in a hashtag of an item they want to purchase. To start using the micro blogging service for shopping purposes, users are invited to sync their Amex accounts with their Twitter profile here, at sync.americanexpress.com/twitter.
Facebook wants to make its platform as developer-friendly as possible. The social media giant launches Developers Live, a Facebook app, which provides valuable curated content (tutorials, live and recorded speaking sessions and other visual educational pieces) and also helps them keep up to date on the latest Facebook news. The new hub targets mobile and game app developers as well as website managers and publishers, who will learn how to make a better content for the web and how to use the platform to maximize their profits.
Nivea For Men is launching a new campaign to support its men’s lines in Northern European markets—the theme of the new promotion, developed by the CMW integrated creative agency, is bar tricks. There are many ways to win the attention and recognition of the people around you, and mastering plain, but impressive tricks can make the path to the glory to be even shorter.