Modern trends dictate the rule to monitor your physical form and physical health. But what about your mental […]
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Pepsi UK is adding a bit more adrenaline to its non-energetic drink Pepsi Max with its new online effort, The Unbelievable Channel, that is rolling out on YouTube. The campaign, which syncs with the brand’s “Live for Now” positioning, targets a younger generation of guys who love extreme sports and want more of this energy. The online channel will feature numerous videos documenting unbelievable feats and experiences delivered by Pepsi Max and the ad agency AMV BBDO.
Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland. The brand is inviting consumers to share some joy with their family and friends this summer by buying them Coca-Cola, Diet Coke and Coke Zero bottles, with their names on the label.
One of the best ways to make an ad viewed and talked about by larger number of people is to make it controversial. The Dr Pepper brand has posted a new visual to its Facebook page—actually, quite a conventional one,—which ignited a lot of buzz in the comments. The ad titled “Evolution of Flavour” actually depicts an evolution of a man, featuring three stages of a human’s development: Pre-Pepper (an ape), Pepper Discovery (a cave man), and Post-Pepper (a man as he is now). This approach has been used numerous times in all kinds of visuals, but this time it turned to bee really offensive for some fans of the Dr Pepper page.
Pepsi has teamed up with AAPE by A Bathing Ape to produce a series of collaborative products that will include T-shirts, umbrellas and other goods to be released soon. The first product of the brands, released as part of this collaboration, is a limited-edition Pepsi Moonface Camo cans, which reflect both Pepsi’s iconic design and the streetwear label’s visual approach. The series, which includes two colorways, will be available only in Hong Kong.
Mountain Dew pays tribute to one of the iconic franchises in the cinema world, the Batman films, and celebrates the arrival of the latest (and the last) installment in the Dark Knight trilogy with a digital twist. Ahead of the premiere of The Dark Knight Rises in the USA, slated for July 20, the soft drinks brand launched a dedicated community DEWGothamCity.com, which features exclusive and never-before-seen Dark Knight content, which shreds light on the events which happened within eight years between the trilogy’s second and third films.