Sprite and Leo Burnett, which was appointed the North America division of the Coca-Cola’s lemon soft drink this spring, have rolled out a new campaign inviting teens to taste the ‘intense’ taste of the popular beverage.
soft drinks
Pepsi has revealed two new Pepsi NEXT flavours inspired by summer, which will be available this season only. The new additions to the portfolio of the low-cal drink with real cola taste and 60 percent less sugar, Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango, were presented by actor William Levy, who was named the sexiest man of 2011 by People en Español, who is a longtime fan of cola and summer. The flavours are true representation of the most adventurous season of the year—Paradise Mango has a tropical twist, while Cherry Vanilla is a mix of traditional tastes served in a new chick way.
The Mountain Dew beverage brand has launched a global campaign to support the upcoming long-awaited ‘The Dark Knight Rises’ movie in nearly 20 countries around the globe, in Americas, Europe, Asia and the Middle East. Prior to the launch of the international activation, which will include on-pack promotion, in-store displays as well as TV, cinema, radio and digital advertising, the brand kicked off a promotion in the US, which includes the DEWGothamCity.com platform to engage fans online.
Honest Tea has launched a new humorous campaign with the ‘Refreshingly Honest’ tagline to demonstrate the brand’s commitment to natural ingredients. In its first integrated advertising campaign, which is rolling across multiple media including TVCs, digital video, social media, out-of-home billboards and transit signage as well as on-site activations, the brand owned by Coca-Cola since 2011 focuses on the fact that only organic products are used to produce the cold tea beverage. The message of the campaign, developed by Amalgamated NYC is simple and straight-forward—other than real ingredients just can’t get into the Honest Tea and Honest Ade drink, no matter how hard they try.
After testing its Refreshers energy beverages line across the USA, Starbucks Coffee Company finally takes the new product made from green coffee extract (sourced from unroasted 100% arabica beans) and real fruit juice to the international market. From now on, the Very Berry Hibiscus and Cool Lime flavors of Handcrafted Refreshers beverages will be available to consumers in the US and Canada as well as other 15 countries across the globe. Other formats of the new re-energizing drink— lightly carbonated RTD and VIA instant beverages—have also been launched by Starbucks, but their availability depends on the market.