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IRI’s 2021 Most Popular Food & Beverage Newest Rankings Dominated by Sodas

IRI’s 2021 Most Popular Food & Beverage Newest Rankings Dominated by Sodas The Chicago-based analytics company, which has […]

Posted on 07/05/202203/03/2023 LifestyleNewsTrends

Red Bull Promotional Strategy In Japan

  Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]

Posted on 02/04/202009/22/2020 AdvertisingCase StudiesConsumer InsightDesignLifeLifestyleNewsTrends

Unilever’s Lipton Ice Tea goes through global redesign and repositioning

Lipton Ice Tea is going through a global rebrand to become even better associated with natural revitalisation and wellbeing.

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Posted on 10/09/201410/14/2014 Design

PepsiCo to launch mid-calorie Pepsi True available exclusively at Amazon.com

PepsiCo Inc. is exploring the opportunities of e-commerce channel with the launch of a new 60-calorie soda Pepsi True available online only at Amazon.com.

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Posted on 10/06/201410/06/2014 Marketing

Red Bull, Bud Light and Coca-Cola named the most digitally-savvy beverage brands in the US, according to L2 ThinkTank’s study

The US research company L2 ThinkTank, a provider of business intelligence for digital, has revealed the latest installment of its Digital IQ Index study devoted to beverages in the US.

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Posted on 10/03/201411/13/2014 Consumer InsightMarketingSocial Media

Diet Coke, give us a break

I turned the page of Grazia a few weeks ago to See Diet Coke’s latest press advert, which was essentially an image of a naked male torso alongside the copy line: “There’s nothing like a six pack to put a smile on your face”, apart from it didn’t.

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Posted on 08/28/201408/28/2014 Opinion

Pepsi invites global fan community to star in Kelly Rowland’s music video

Pepsi is giving its fans an opportunity to get featured in a music video to the upcoming Kelly Rowland’s track “The Game.” The music piece is one of the songs from the “Beats of the Beautiful Game” album curated by the soda brand.

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Posted on 07/07/201407/07/2014 Marketing

Jamba Juice launches a dance competition in the USA to promote veggie juice blends

Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.

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Posted on 06/20/2014 Sustainability

Coca-Cola’s new FIFA World Cup ad shows sings of victory

Coca-Cola has released a nice advert, based on naïve premonitions and dedicated to the 2014 FIFA World Cup, slated for June 12–July 13. The spot “Signs,” created by Wieden+Kennedy São Paulo, will be aired in over 46 countries across Latin America, Europe and Africa, telling people about various signs that give fans a hope that their team will win.

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Posted on 06/04/201406/04/2014 Advertising

Coca-Cola UK rolling out a new chapter in the “Share a Coke” story, adding 1000 new names

Coca-Cola is extending the range of names in its highly successful name-centric “Share a Coke” campaign in the UK. The new spin of the promotion will include +1000 names that will be featured on the packs of Coca-Cola, Diet Coke and Coca-Cola Zero this summer.

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Posted on 06/03/201406/03/2014 Marketing

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