To show why ‘and’ is always better than ‘or,’ Coke Zero has released a new video spot featuring actor Ken Jeong who demonstrates the advantages of ‘and’ and draws a parallel between real Coke taste and zero calories.
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Can a common drink make a revolution? Lipton Ice Tea believes it can—the tea brand is kicking off the summer ‘Teavolution’ campaign, aimed to reach younger generation of consumers, people aged 18-24, and bring the taste of cold tea to them this hot summer. The new promotion, which will roll across UK cities, Liverpool, Southampton, Swansea and Glasgow, landing in busy locations in these cities froom mid-June through August. The new activation, which is not fronted by the brand’s charming ambassador Hugh Jackman, uses the ‘Surprisingly tasty and refreshing’ strapline on the yellow and orange ‘rebellious’ print with a hand holding a bottle of the drink.
Coca-Cola is committed to supporting young filmmakers by launching numerous cinematic competitions targeted at younger creative talents—directors, scriptwriters, cameramen and producers—under its major brands. This time, the Coke Zero diet soda brand and MOFILM are inviting aspiring film producers to compete for a chance to work with Forest Whitaker and Phillippe Caland from Junto Box on developing a script for a feature movie.
Pepsi extends its global ‘Live for Now’ campaign by partnering with Viacom for this summer. Within the partnership, Viacom unveils a special program that inspires consumers to share photos of their NOW moments. Participants are being lured with a chance to be seen on-air and experience exciting events.
Following the name-focused promotion launched last year, Coca-Cola South Pacific has kicked off another activation revolving around personalization. The iconic carbonated drink brand is offerings its Australian consumers an opportunity to choose the bottle of Diet Coke, which suits their current mood, and get rewarded for this. The Reward Your Mood marketing campaign, which is fronted by a new Diet Coke ambassador, young US actor Chace Crawford, has been launched across Australia and includes on-pack, out-of-home and online promotion via the Coke Unleashed website and the brand’s Facebook page.