Pepsi is finally rolling out the promised Pepsi NEXT, an optimized cola that tastes like a regular one but has only 60 calories per can.
soft drinks
Sprite has launched a new campaign dubbed ‘Uncontainable Game’ in a very Nikeish style, encouraging young consumers to share their dedication to sport. The new marketing effort, which was launched last night during NBA All-Star weekend in the USA, stars legendary basketball players Kobe Bryant and LeBron James along with Andrea Bargnani of Italy, Al Horford of the Dominican Republic, Omri Casspi of Israel and Serge Ibaka of the Republic of Congo, and is considered the largest global campaign Sprite has ever executed since this effort is to be launched across 27 countries. Ad Age reports that “Sprite plans to carry the program into at least 2014.”
Coke Zero, the no-calorie drink from the beverage giant, has kicked off a new campaign in Great Britain, following on the heels of the new round of Diet Coke ‘Love It Light’ promotion in the country, launched in partnership with the Benefit Cosmetics beauty company. The new marketing effort targeted at young male will be rolled out on video on demand services and online until early March and will be offering the drink’s fans to ‘Taste the Possibilities’ (as the strapline says).