A new report from Brand Republic and Harris Interactive shows a table of leading household brands that children like the most.
soft drinks
Today, street art is one of the favourite fields when it comes to consumer engagement. Red Bull, HUGO, Sprite and Nissan to name a few are among brands which imbedded this trend into their initiatives, and Mountain Dew, as one of the biggest supporters of modern culture, also belongs to this list. Following the successful Green Label Art Shop Series campaign launched last summer and based on graffiti culture, the soft drinks brand has kicked off a hilarious Street Art project on its UK Facebook page, inviting its fans to create a piece of street art in the digital dimension.
Following the introduction of hilarious Happiness Machines, which help spread joy throughout the globe, Coca-Cola presented new vending units, helping collect money for activities that support earthquake victims in Japan. The idea behind the project is quite simple: when you buy a bottle or can of you favourite soft-drink, you may share your good mood and help with those who are in need in the areas of the country, which were damaged heavily by the natural disaster which shook the country in March.
PepsiCo‘s Diet Mountain Dew launches a new summer ad campaign targeted at U.S. consumers who want a low-calorie alternative of their favorite beverage. Featuring a strap line ‘Diet Tastes Better on the Mountain,’ the campaign kicks off with a hilarious TV ad that stars two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew. The 30-second spot, called ‘Chores,’ starts airing nationwide this week.