PepsiCo-owned Gatorade is about to launch a multi-faceted campaign for its ‘G Series Fit’—series of 3 products geared towards athletes, adage.com reports. The product lineup is designed to provide athletes with the required nutritional elements before, during and after workout.
soft drinks
Coca-Cola, which has launched numerous projects revolving around recycling (the latest initiatives include the launch of cardboard racks and new collection of rPET tee-shirts) ‘gives it back’ in Israel with a fashion twist. This month, the brand has opened a pop-up store, where it sells beautiful apparel and furniture made using recycled bottles and cans of the iconic fizzy drink.
One of the boldest youth targeted filmmaking initiatives launched last year, the Sprite Refreshing Films Program, is approaching the finish line. The soft drink brand is proud to present six films created by the finalists of the project and is encouraging Americans to visit the dedicated hub and vote for their favourite short movie by sending text messages—the team behind the winning work will head to a major film festival this summer where their movie will be screened.
Dr Pepper Snapple Group and national nonprofit KaBOOM! announced the availability of nearly 2,000 grants to communities across the U.S. through Let’s Play, a community partnership led by DPS to help get kids and families active nationwide. Starting yesterday, April 21, communities can apply online for various levels of financial support at www.LetsPlay.com.
To continue a series of recycling-oriented projects, which include the famous 111 Navy Chair and the recently presented ‘Give It Back’ racks, Coca-Cola collaborated with a range of apparel designers on creating a collection of T-shirts, made of recycled PET bottles, as part of the Coca-Cola rPET Program. For the line, launched just in time for the Earth Month, the company and Base Control, the Japanese casual wear brand, teamed up with Stussy, BEAMS, XLARGE, SILAS, JOURNAL STANDARD, LUKER by NEIGHBORHOOD, Beauty & Youth and BASESTATION, as www.hypebeast.com reports.