On January 1, 2010, Tony Martin, Kelly Ferris and Antonio Santiago—who were selected as part of a worldwide online vote—set off from Madrid, Spain, on an unprecedented journey known as Coca‑Cola Expedition 206. The mission: visit 206 countries and territories where Coca-Cola is sold—or as many as they possibly could in one year—to seek out and document sources of happiness around the world. Now, one year later, it’s time to show the results of this quest to find what makes people happy.
soft drinks
Following a review of more than 5,600 creative submissions Doritos and Pepsi MAX revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads—three for Doritos and three for Pepsi MAX—airing during the Super Bowl XLV broadcast, February 6, on FOX.
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.
Coca-Cola Brazil is introducing virtual game into real life and vice versa. The brand collaborated with the Gringo agency to launch an interactive activity ‘The impossible is possible— My Life In Game’ on December 1, where the key character is a real person, Lucas Dias, turned into an onscreen hero, is taking up challenges and fights with mean people. The goal is to have more time for his private life.
Coca-Cola GB was joined by the Road Safety Minister, Mike Penning MP at the Warwick pub in Pimlico today to celebrate the launch of this year’s ‘Designated Driver Campaign‘. The nationwide campaign, now in its third year, rewards drivers who chose not to drink with a “buy one, get one free” offer on Coca-Cola and diet Coke.