Soda brands love to emphasize their devotion to ‘energetizing’ their fans even though most of them do not belong to the energy drink category. Coca-Cola continues the tradition of positioning itself as ‘fuel for youth’ and is encouraging creative minds from Singapore to unveil their vision of refreshment which inspires them and people around to take active actions. In its new contest, the brand invites younger consumers to give their own interpretation of this Coca-Cola’s characteristic in any visual form they find appropriate.
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Coca-Cola’s tradition of helping to bring the Hollywood Christmas Parade to Los Angeles continued this season with an added holiday bonus. This year, the parade served as a springboard for Coca-Cola’s national partnership with the U.S. Marine Corps Reserve Toys for Tots program. Through the partnership, Coca-Cola presented $120,000 to the National Toys for Tots Program. $15,000 of which was presented to the local Terminal Island Toys for Tots organization to help provide underprivileged kids in Los Angeles with gifts this holiday season.
Coca-Cola Ireland are delighted to announce the launch of their Christmas digital activity drawing on the wonderful heritage of Coca-Cola’s association with Christmas. The campaign consists of a website, iPhone Application, Facebook application and online advertising including a high profile Homepage Take Over on MSN.ie. Online advertising specials will also be present on Entertainment.ie, eBay and Independent.ie during November and December. The campaign creative features the iconic Coke Santa and Coke Trucks set inside a snowglobe scene.
Coca-Cola U.S. is using the SCVNGR gaming application to kick off a national initiative focused primarily on younger fans of the soda brand and geo-location interactive activity. The campaign, which comes under the previously introduced Coke Secret Formula theme, will be launched on Black Friday (November 26) at 10 Simon Malls across the country. The brand will encourage consumers to participate in a number of challenges for a chance to win nice prizes through the end of the year.
Today, goods producers are focused on recycling as intensely as never before. Along with global coffee chains and manufacturers of household cleaning products, the recognized leaders in the soft drinks industry are also introducing new innovative and state-of-the-art technologies and programs to help give a second life to used packaging. Recently, Popsop wrote about the online extension of PepsiCo’s Dream Machine initiative and now Coca-Cola introduces a Reimagine Beverage Container, a new addition to its extensive list of projects focused on recycling.