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Coca-Cola Launches New Online App To ‘Trace Your Coke’

Yesterday, May 12, Coca-Cola in Great Britain launched a new interactive online application to help meet increasing consumer demand for ‘eco’ information. The ‘Trace Your Coke’ app enables consumers to trace individual cans or bottles of Coca-Cola Great Britain drinks back to their British factory of origin.

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Posted on 05/13/201012/20/2010 NewsSocial Media

Coca-Cola Study Measures Global Happiness

A study undertaken by Coca-Cola has uncovered the leading sources of happiness. The global study which covers 16 countries and four continents identifies what happiness means to different. People in all countries agree real world contact with family and partners is a greater source of joy (77%) than virtual world alternatives.

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Posted on 05/12/201005/12/2010 News

Coca-Cola China Launches Eco-Friendly Light Weight Bottle

Coca-Cola China launched an eco-friendly light weight bottle for its well-known drinking water brand, Ice Dew. The launch comes just in time for the opening of Shanghai Expo 2010 which is focus on sustainable development.

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Posted on 05/11/201005/11/2010 News

Coca-Cola Is 124 Years Old Now

This Saturday, May 8, Coca-Cola marked the 124th anniversary of the day the first glass of Coca-Cola® was served at Jacob’s Pharmacy in Atlanta, where it sold more than nine servings a day for a nickel a glass. Since that day, Coca-Cola has continued to bring people together by inspiring moments of optimism and uplift, and providing an antidote to the negative forces of the day.

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Posted on 05/10/201005/10/2010 News

The G Series — Before During After

Gatorade has recently launched a line of functional drinks, The G Series, which help get ready for trainings and restore after working out. A set of prints and a video to promote the new product was developed by the agency TBWA \ Chiat \ Day in partnership with PYTKA Productions and The Mill.

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Posted on 05/10/201005/10/2010 News

Diet Coke Unveils a Range of Nail Polish

Coca-Cola, one of the most popular soda drink brands in the world, has launched a line of the Diet Coke City Collection for Nails Inc. The shades of the red colour are paying a tribute to the globally recognized fashion capitals Paris, New York, London and Milan.

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Posted on 05/06/201005/06/2010 News

Coca-Cola Invites Football Fans to Take Part in The Longest-Ever Goal Celebration

The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. The Longest Celebration competition will offer fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.

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Posted on 05/05/201005/05/2010 NewsSocial Media

Pepsi Baobab: Japanese Experiments with African Flavours

Pepsi Japan is adding Pepsi Baobab to the portfolio of its weird flavours including Pepsi Ice Cucumber, Pepsi Blue Hawaii, Pepsi Shiso (green perilla) and Pepsi Azuki. The bottles design (and the product itself) is obviously dedicated to the upcoming World Cup as it features a huge Baobab tree’s silhouette put against a red and yellow African sunset.

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Posted on 04/29/201007/21/2010 News

BonAqua Viva: Citrus Life!

BonAqua Viva is non-carbonated water with lemon and grapefruit flavors, which gives you citrus energy and perfectly satisfies the body’s need for hydration. BonAqua Viva has a functional bottle design, which makes it easily accessible for sips of water on the go. The transparent cap with a colourful screwing element adds yet more lightness to 0.5-litre bottle.

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Posted on 04/29/201004/29/2010 News

Pepsi Max It Legends

Pepsi Max and AMV BBDO developed Max It Legends campaign to find living legends in football, film and music areas. The soft drink brand encourages its fans to upload 1-minute long videos to prove they are worth to be called real stars. The campaign is made up of three rounds dedicated to the three themes, and the most creative video for each of them will earn £50k.

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Posted on 04/28/201004/28/2010 NewsSocial Media

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