Sony Corp. has unveiled its first smartphones under the Sony brand at the Barcelona Mobile World Congress. However, the company said that the group’s uneasy transition would not be so fast.
Sony Corporation (‘Sony’) announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s (‘Ericsson’) 50% stake in Sony Ericsson Mobile Communications AB (‘Sony Ericsson’) has been completed as of February 15, 2012 (Central European time). This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.
Sony Ericsson has rolled out Xperia Studio, an online entertainment platform for artists and collaborators to create and share their most innovative content. This is a part of the Xperia phones promotion and Sony Ericsson’s commitment to care about high-quality entertaining content for their customers. Erlier this year, the company promoted Xperia through the Xperia Hotspots campaign.
Sony Ericsson teamed up with McCann Erickson, Munich to develop a campaign, which is centered on and inspired by the urban environment. The marketing project dubbed Challenge was designed to promote the Xperia handsets by showing what people can do with the devices’ screens. The brand has launched several absolutely stunning vignettes, ‘challenges,’ revolving around using the smartphones in urban environment, and launched the interactive Challenge the City game in a dedicated hub on its official page.
Brands come and brands go. Some of them evolve, get iconic and celebrate anniversaries of successful business like Coca-Cola and Mercedes-Benz, and some have to move out of the market, giving space to more innovative and ambitious competitors. In this review we at Popsop will try to figure out if the 10 troubled brands, which according to 24/7 Wall St., “will disappear in 2012,” are really doomed. What they say really makes sense and should be taken seriously: for instance, last year, they predicted that T-Mobile won’t do on its own the following year, and in early March, “AT&T Inc. rose after agreeing to buy T-Mobile USA from Deutsche Telekom AG for $39 billion in cash and stock to create America’s largest mobile-phone company,” as Bloomberg reports. Still, they did wrong predictions for other companies including Kia and BP, which managed to do much better than it was expected (maybe, the predictions will turn to be correct, but over a longer period of time than stated).