Sony Ericsson has hired 6 up-and-coming female tennis players to star in digital campaign dubbed ‘Xperia Hotshots’. The brand is sponsoring Women’s Tennis Association (WTA) and picked six young athletes to get more publicity for its attention to the sport.
Sony Ericsson
Sony Ericsson has teamed up with MEC, Ignite Media Brands agencies and MTV’s Brand Solutions team to launch a search for best Australian bloggers, whose content will be later featured on subscription TV and a range of online destinations. The competition is now rolling out on the dedicated page www.sonyericsson.com/bloggersearch, which invites creative people with excellent writing skills to join the project for a chance to “feature in promo spots on MTV, be in with the chance to win some cash and cool gear from Sony Ericsson”—and become the members of the brand’s info center team.
How to provide your consumer with exactly what she or he needs? It’s as easy as ABC—let them tell you what they are dreaming of, then ask to develop the idea, improve it a little bit and give them the long-awaited finished product. They will be happy, you will be rich and loved. This is exactly what Sony Ericsson is doing now through its Se-dot project, where visitors can share their ideas on what they want to have on their mobile phones.