Sony Xperia is calling the international community of music artists to participate in its Talenthouse competition for a chance to receive a digital single deal with Sony Music UK. As part of the competition, the brand asks musicians, bands or singer-songwriters to create and submit an original track to the contest page. The best one will get the dream prize.
Only 20% of brands make a significant effect on people’s well-being, Havas Media’s Meaningful Brands study finds
Brands deliver tons of products and services across the globe, but do they really contribute to making people’s lives brighter? In June, Havas Media released its annual Meaningful Brands index (MBi) outlining a positive impact of brands on people’s lives. The study comes as a unique framework to “analyze and track the connections brands have with our quality of life and well-being,” as the global media expert explains it.
The World Photography Organisation (WPO) has announced 2013 Sony World Photography Award winners in four categories, including Open, Youth, 3D and National. The award, launched back in 2008, aims to spread the photographic culture across the globe, supporting both emerging photographers and professionals.
Sony is launching a new campaign on October 26 to support the upcoming release of the new much-anticipated James Bond film “Skyfall” . The electronics manufacturer teamed up with the Portland-based Wieden+Kennedy for a new marketing promotion dubbed “Intelligence Gathered” starring Daniel Craig, who stars as Agent 007 in the latest installment.
Sony is giving Australians a great opportunity to make use of bad photos they’ve taken during the holidays. The brand has launched a new advertising campaign dubbed ‘No More Bad Photos’ to promote its Cyber-shot HX20, which encourages people across the country to upload their bad stills for a chance to go on the holiday again and re-experience all the exiting moments worth capturing.
Along with the launch of its Made of Imagination Xperia ad campaign, Sony is rolling out a new Android mobile app that helps users to volunteer motivating them socially. With the +U title, the app demonstrates that everybody and you in particular can contribute to the volunteering organizations.