Samsung Electronics Co. Ltd., a market leader in consumer electronics and the Worldwide Olympic Partner for Wireless Communications Equipment, on May 3 announced an exclusive agreement with David Beckham to be its global brand ambassador for the London 2012 Olympic Games. Beckham will begin his ambassador role with immediate effect and will play a key part in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner. The collaboration will start with appearances in multi-platform adverts and public relations campaigns, covering various elements of Samsung’s London 2012 marketing programme.
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Nike pays tribute to the art of surfing by releasing a new film ‘Leave A Message’ in a month, on May 24 at www.nike6.com/leaveamessage. The sportswear manufacturer which is known for its strong dedication to spread the sport culture and celebrate the professional athletes as well as amateurs through a range of its projects, this time focuses on women surfing. The movie, which will be launched under the Nike 6.0 action sports brand’s banner, is all about 6 girls from the USA and Australia and who can subdue the almighty waves in the most elegant way ever seen.
adidas is offering football fans a new way of ‘beeing all in’ by choosing what their favourite athletes will do at the upcoming launch of the next generation of the iconic adidas Predator boot in May. The sports apparel brand kicked off a new campaign on its official page, providing people with a chance to “call the shots” and tell what the World’s best footballers will be doing at the launch event.
Reebok makes it easier to fulfill sport-related resolutions. As part of the ZigTech running shoes promotion, the brand released a clever ‘Promise Keeper’ app which can motivate you to “actually get out and run by using good old fashioned peer pressure.” The new application, developed by Forsman & Bodenfors (Stockholm) for an iPhone and Android, through Facebook and/or Twitter is informing a user’s friends about his or her promises to run and also posts messages, congratulating or lambasting the user depending on if the run is completed or not.