McDonald’s has rolled out specially designed French fry packaging for the first time it its history, in celebration of the forthcoming FIFA World Cup. The new packaging features stunning artwork by an international pool of 12 artists—each of them created an original street art visual for one of the packs. Additionally, the mini-buckets feature a key to opening a specially created AR app for further engagement with the brand’s fans.

Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.