sport

Nike Unveiled an Interactive Graphic Novel about Liu Xiang

Nike teamed up with creative agency Wieden + Kennedy Shanghai to make a hilarious gift to the fans of the iconic sportswear brand and comic books. The creative unit collaborated with artist and animator Anthony Francisco Schepperd to make a vibrant graphic novel, which features the celebrated Chinese hurdler Liu Xiang, “more than a flying man,” turned into a super hero of modern times.

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Nike Urban Running: From Moon to Lunar

On October 6, Nike invited Londoners to store 1948 to celebrate the launch of the new urban running season in London with a show dedicated to the highly innovative technologies used for the brand’s running kits in general and a new product in particular. The From Moon to Lunar event featured the giant optical installation of the latest technical running shoe, Lunar Eclipse+, and a story of Nike’s running collections.

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Stolichnaya Vodka Signs Multi-Year Founding Partner Agreement with the Barclays Center and NETS Basketball

Stolichnaya, a pioneer in the flavored vodka category, and Brooklyn Sports & Entertainment, the sales and marketing arm of the Barclays Center in Brooklyn, announced that Stolichnaya is embarking as a Founding Partner in a five-year alliance with the Barclays Center, the planned state-of-the-art sports and entertainment venue, and with NETS Basketball owned by Russian billionaire Mikhail Prokhorov. The opening of the Barclays Center in late spring/early summer of 2012 will mark the return of major professional sports to Brooklyn for the first time since 1957, and Stoli will become the official vodka partner of the Barclays Center.

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The PUMA® Social Club LA: A Haven for the After-Hours Athlete

Victory doesn’t always come in the form of a winning on-field goal or a walk-off home run. Sometimes, victory is just as simple as a phone number after a long night out on the town. This October, sportlifestyle brand, PUMA®, salutes these special competitive moments with the launch of The PUMA Social Club LA, the place for the social games we play off the field with friends, when the sun goes down.

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Jim Beam® Challenges Tailgaters to Boldly Showcase Their Pre-Game Warm-up Skills

From marinating steaks in a secret blend to creating home team themed cocktails and bringing advanced grill-ware to the stadium, Jim Beam® knows that true fans strive to make each pre-game warm up and tailgate event the best. With this in mind, the world’s No. 1 Bourbon has launched a search for the best pre-game warm upper in the US, in the form of an online video contest starting this week.

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Coca-Cola ‘Gets the Ball Rolling’ Against Childhood Obesity

On September 28, The Coca-Cola Company, owners and players of five sport teams—the Washington Capitals, Mystics, Nationals, Redskins and Wizards—joined forces at the U.S. Capitol to announce a unique partnership aimed at educating local area youth about the importance of physical activity and a balanced diet. The collective influence of these high-profile partners is expected to amplify the need to educate and engage area youth about eating right and keeping fit.

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Nike Says «Boom!» in Its New Campaign

Nike never misses a chance to get into big sport events: the new campaign by the brand has been kicked off to mark the launch of the new NFL season and pay tribute to those who make sport spectacular. The new promotional project, developed at Wieden+Kennedy Portland is revolving around the “Boom!” theme and features renowned athletes, school football teams and celebrities who starred in a series of 15-second spots.

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Puma Encouraged the World to Kick a Ball for Friendship

For the fourth consecutive year, through its PUMA.Peace program Puma supports the global sportive event One Day One Goal, the initiative of the nongovernmental organization Peace One Day. The goal of the campaign is to unite kids and adults around the globe through soccer and help them cooperate. This year, to commemorate Peace Day (September 21), more than 3,000 matches were organized across the world primarily in the regions, which are now experiencing violent conflicts or having tough times recovering from natural disasters.

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