Havas SE has researched benefits for brands of associating with music in the second installment of the FANS.PASSIONS.BRANDS study.
Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, a so-called Gen Z. It was discovered that these shoppers, who represent the most culturally diverse type of consumers today, has their own “Five-point path to purchase.” The study is based on ethnographic interviews and first-hand feedbacks as well as design-focused observations.
As part of the IPA’s international outreach programme to promote the UK and its world leading creative industries, and to develop long-term business links with Brazil during the Olympic handover period, the organisation recently conducted a study tour of Brazil’s creative hotspots. The trip gave us the opportunity to experience firsthand the cultural diversity and creative energy which has delivered Brazil a number of Cannes Lions in the last few years alone.