Unilever has created an online platform to collect technical solutions for reducing its environmental impact. The company aims to double the size of its business but wants to stay environmentally conscious.
sustainability
Since 2007, every year in late March the world celebrates WWF’s Earth Hour with a global voluntary environmental action of switching off the lights. As part of this year’s Earth Hour global celebration slated for March 31 (8.30pm–9.30pm) people all around the globe are invited to participate in a new activity, the ‘I Will If You Will’ activity, which encourages them to make commitments and promise to do something unusual if the others will pledge to take ‘green’ actions’ to save. The new platform, created in partnership with Leo Burnett and launched at youtube.com/earthhour, is open for everyone who wishes to inspire their friends, family and just people around to set personal sustainability goals.