Procter & Gamble is not going to have the British Retail Consortium recycling logo on its packaging even after about other 50,000 product lines have signed up to get it. The UK’s first standardized label for packaging recycling was officially introduced 7 months ago and its initiator is going to scoop 60 signatories in the first year.
SABMiller takes the water supply problem seriously and partners with WWF to find the way out of the tough ecological situation. On November 18 the huge wine brand and the well-known wildlife fund launched the Water Futures partnership to solve the issue of water shortage in a number of countries, which definitely need support in this area.
There are up to 1.6 billion servings of Coca-Cola products consumed on a daily basis, and used bottles usually become trash. Solving the ecology issue has already become one of the company’s top priorities. The Coca-Cola brand has announced that it is launching a totally new and eco-friendly container, a PlantBottle. Now when the tests are over, the new packaging is ready to appear.
Now, more than ever, brands need to find ways to stand out from the myriad of competitors. But, in looking for ways to change the face of their sector or category, brands also need to address our changing environment. It’s about bringing packaging into line with principles and finding ways to impress without the excess.
TerraCycle, a huge recycling company, wants to turn used Huggies diapers, Scott toilet paper and Kleenex tissue into goods with the help of Kimberly-Clark company. The things that have already become garbage will be needed again: they are going to undergo rebirth and become diaper bags, tote bags, etc.
Cadbury is changing the “outfit’s” color of its Roses and Heroes chocolates to green for Christmas. The confectionery brand also says “no” to traditional round metal tins and swaps for square cardboard packaging, which can be easily recycled. Sweets in the new packaging will be available during the Christmas season. In the future the environmentally friendly boxes will come in use on a regular basis.