On June 8, McDonald’s announced that it is charging eco designer Wayne Hemingway with creating a brand new, 100% recycled uniform for its 85,000 UK restaurant staff.
sustainability
Google Inc., Recyclebank and the consumer insights agency ROI Research released a joint report on the social effects of online contests, rewards and interactive content. According to the study, online activities and games can engage people around social and environmental issues, and influence offline behavior change.
Greenpeace, which has recently launched a campaign against Mattel (and Barbie, who turned to be a serial killer), now is targeting another manufacturing giant—the Volkswagen Group (unfortunately, the ‘Think Blue.’ philosophy didn’t save the largest carmaker in Europe from disgrace). The environmental activists are turning VW’s battery against it: the much loved ‘The Force’ Superbowl commercial (which got Gold Lion in ‘Film’ at 2011 Cannes Lions) featuring ‘little Dart Vader’ inspired a parody video, launched by Greenpeace to raise awareness of the automaker’s lobbying against cuts to carbon emissions—and drive the manufacturer to greener standards.
Genuine green advertising is not commercials promoting eco-friendly goods—to have a legitimate right to be called ‘green,’ the message should be placed in the medium made of natural elements, literally. This notion underlies Coca-Cola’s idea to construct a plant billboard in Philippines—the project was developed in collaboration with WWF, which have partnered with the soft drink giant on climate protection and water conservation in the country. Earlier this year, Coca-Cola unveiled an orange-powered Energie Naturelle advertising stand for its Tropicana brand in France, and now it has created a billboard using CO2 absorbing plants.
Levi’s known for it’s sustainability campaigns and eco product styles such as Waterless jeans, is currently supporting a group of young American cyclists that aim to raise money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without. That’s the part of Levi’s Shape What’s to Come initiative.