Electrolux, the company offering sustainable and environmentally friendly solutions for almost every aspect of household life, has organized a trend seminar in Stockholm dedicated to the subject of ‘terroir’ – a gastronomy trend that is rapidly attaining success in leading restaurants. Previously this term would only pertain to wine. But since it means “a sense of place” and refers to the cumulative effect that the local environment has on the taste of the product, it can be used to all food products. Terroir is about going local and eating local food, which is becoming more and more fashionable each day.