One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its lifecycle carbon footprint and have a dramatic impact on the broader agricultural landscape for orange growers and producers of other agricultural products.

Coca-Cola, one of the major sponsors of the Vancouver Olympic Games, which start on February 12, will make its presentсе at the sport event completely “green”. The giant producer of soft drinks will introduce bottles made from 30% plant-based materials, equip its outlets with furniture made from pine-beetle-salvaged wood and have the beverages delivered by hybrid vehicles and electric cart.