BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.
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In an attempt to engage consumers, brands have been experimenting with vending machines for the last couple of years. For example, Kenco Millicano installed a talking vending machine in London this August. Now PepsiCo offers Americans to experience vending in a new way. The company has introduced its Pepsi Interactive Vending machine pilot program which lets consumers in select U.S. locations to buy beverages, gift them and play games.
Google pays tribute to small businesses in the UK by rolling out a new product, the AdWords Credit Card, which enables them to pay for the AdWords service and coordinate the spending. The internet giant has launched a dedicated page www.google.co.uk/adwords/businesscredit, where users can learn more about the new program, launched on Sunday, October 7.
We are in the grip of a making movement. A new generation of makers fuelled by digital know-how and technological advances have given a boost to manufacturing and business with online start-ups launching hourly. The opportunities for co-creation and interaction between the branding community and its consumers has also changed forever due to the advent of shared social media devices. The BBC is forecasting that our next revolution will be ‘home-made’ and whilst hi-tech has undoubtedly been the facilitator of this creativity, many of the ideas and innovations themselves are low-tech. And as the growing momentum of a new-low tech movement will testify, truly creative and low-tech ideas and innovations can showcase a very different—but just as radical—form of progress.
Hot on the heels of the latest dispute between Google and Apple, after which the latter has introduced its own mapping system replacing commonly used Google Maps, the search engine giant, in turn, hasn’t submitted a Maps app to Apple Store yet, however, offered non-Mac users a fabulous experience of virtual diving in the ocean in some of the most beautiful parts of the world.