AI Strategies for Food and Beverage Manufacturers The United Nations is seriously considering how to use the power of artificial intelligence (AI) for the public […]
No to allergies or Investing in food safety There is an increased focus of food and beverage manufacturers on specialized functional products. In recent years, the […]
Pace vs Perfection. Which strategy is the best? The launches of new products by market leaders in recent years demonstrate the new approach of companies to […]
Monetization of Love. Dating Apps 2022 Rating Covid measures are making their own adjustments to people’s communication. There is less and less opportunity to communicate […]
Alcohol Beverage companies and nature Climate change has become the hottest topic in 2019. Many world business companies decided to step up in […]
Lexus has collaborated with IFW Dresden and evico to create a fully functioning hoverboard Following a digital teaser campaign in social media in June, the Japanese auto brand Lexus presented its long-anticipated Hoverboard, developed in collaboration with the German tech companies specialising in magnetic levitation, IFW Dresden and evico GmbH. Continue reading →
L’Oréal to 3D-print human skin for product tests The French beauty care and makeup empire L’Oréal, the owner of dozens of premium and mass market brands, has been growing artificial human skin from tissues left after plastic surgeries from cells in its laboratories in Lyon since 1980-s. Continue reading →
GPS-enabled beer bottle lures visitors to the Heineken Brewery Museum Together with JWT Amsterdam, the Dutch beer brand Heineken has recently launched a social experiment that involved hundreds of GPS-enabled techy beer bottles. Continue reading →
Diageo introduces bone conduction technology for Johnnie Walker’s “Boldest Glass” Now you can drink whiskey and hear music transmitted through the lower jaw directly to the inner ear—and it’s not hallucinations: that’s the new Johnnie Walker «Boldest Glass» designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture. Continue reading →
3 sustainable innovations: urine-enabled lighting from Oxfam, life-saving paint from Volvo, and eco-driven selfies from gyro SF Unlike many «marketing innovations» created to sell more of a mediocre product by some global corporations, these three truly innovative projects have already brought measurable change to their respective communities. Continue reading →