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AI Strategies for Food and Beverage Manufacturers

The United Nations is seriously considering how to use the power of artificial intelligence (AI) for the public […]

Posted on 12/26/202203/03/2023 InnovationsInsightsNewsTrends

No to allergies or Investing in food safety

There is an increased focus of food and beverage manufacturers on specialized functional products. In recent years, the […]

Posted on 12/20/202203/03/2023 InnovationsInsightsMarketingNewsTechnologyTrends

Pace vs Perfection. Which strategy is the best?

The launches of new products by market leaders in recent years demonstrate the new approach of companies to […]

Posted on 12/16/202203/03/2023 InnovationsMarketingNewsTechnologyTrends

Monetization of Love. Dating Apps 2022 Rating

Covid measures are making their own adjustments to people’s communication. There is less and less opportunity to communicate […]

Posted on 03/04/202203/03/2023 InsightsLifestyleNews

Alcohol Beverage companies and nature

Climate change has become the hottest topic in 2019. Many world business companies decided to step up in […]

Posted on 10/23/201903/18/2020 ArtCase StudiesConsumer InsightFashionLifestyleMarketingNewsTrends

Lexus has collaborated with IFW Dresden and evico to create a fully functioning hoverboard

Following a digital teaser campaign in social media in June, the Japanese auto brand Lexus presented its long-anticipated Hoverboard, developed in collaboration with the German tech companies specialising in magnetic levitation, IFW Dresden and evico GmbH.

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Posted on 08/06/201508/07/2015 MarketingTechnology

L’Oréal to 3D-print human skin for product tests

The French beauty care and makeup empire L’Oréal, the owner of dozens of premium and mass market brands, has been growing artificial human skin from tissues left after plastic surgeries from cells in its laboratories in Lyon since 1980-s.

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Posted on 05/21/2015 MarketingTechnology

GPS-enabled beer bottle lures visitors to the Heineken Brewery Museum

Together with JWT Amsterdam, the Dutch beer brand Heineken has recently launched a social experiment that involved hundreds of GPS-enabled techy beer bottles.

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Posted on 05/06/201505/07/2015 DesignMarketingTechnology

Diageo introduces bone conduction technology for Johnnie Walker’s “Boldest Glass”

Now you can drink whiskey and hear music transmitted through the lower jaw directly to the inner ear—and it’s not hallucinations: that’s the new Johnnie Walker «Boldest Glass» designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture.

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Posted on 04/13/201504/14/2015 DesignTechnology

3 sustainable innovations: urine-enabled lighting from Oxfam, life-saving paint from Volvo, and eco-driven selfies from gyro SF

Unlike many «marketing innovations» created to sell more of a mediocre product by some global corporations, these three truly innovative projects have already brought measurable change to their respective communities. 

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Posted on 03/31/201504/23/2015 SustainabilityTechnologyTrends

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