PepsiCo is about to introduce the third installment of its digital incubator program PepsiCo10, which provides aspiring digital technology start-ups with a chance to work with the food and beverage giant’s brands. This was announced at What If? Unconference, hosted by PepsiCo at U.S. South by Southwest (SXSW) 2012, a digital, music and film festival, which unites the digital innovation leaders in the industries and often serves as a platform for launching new activities on a national stage.

Apple has introduced its new iPad, the third generation device that features an ultra bright Retina display, Apple’s new A5X chip with quad-core graphics and Wi-Fi + 4G that allow connection globally through AT&T’s and Verizon’s 4G LTE networks. The iconic tablet proves the expectations and boasts of a 5 megapixel iSight camera with upgraded optics and 1080p HD video. iPad 3 functions 10 hour without recharging.

Along with providing entertainment to millions of users, online services help people around the globe overcome natural disasters. In crisis, websites and social media channels are among the top destinations, where users search answers for vital questions (today, the Internet is the third most commonly used source of getting emergency-related information), and technology giants are supporting this trend. In September 2011, Google in cooperation with the American Red Cross launched its Google Crisis Preparedness website to help people find relevant information and tools, which can help them prepare for a disaster and overcome it by communicating and collaborating. Now, the Red Cross and Dell are taking the initiative further and unveil a Washington, D.C.-based Digital Operations Center, the first-of-a-kind social media-monitoring platform, aimed to provide humanitarian relief. In addition to that, the Red Cross also announced a Digital Volunteer program “to help respond to questions from and provide information to the public during disasters.”

Google is unifying users’ entertainment with the launch of Google Play, a cloud-based service which enables users store multiple songs, movies, books and apps online. Now you don’t need to switch from one device to another, synchronize data, use cables or pay for storage space—the company united a range of its services such as Android Market, Google Music and the Google eBookstore into one platform called Google Play, launched on March 7.

Apple, Google and Amazon are the leaders of the World’s Most Admired Companies 2012 chart, unveiled as result of the new survey conducted by the Fortune trade publication and the Hay Group consultancy—a total of 698 companies from 32 countries were included. The companies, which top most of lists of the most successful businesses, are followed by Coca-Cola, IBM, FedEx, Berkshire Hathaway, Starbucks, Procter & Gamble and Southwest Airlines correspondingly. The first two leaders hold their positions for several consecutive years—for instance, Apple heads the chart for the fifth year in a row, Google was the second most admired company in 2010 and 2011 as well (see the last year’s list here).