Clinique continues its tradition by pioneering the connection between dermatology and cosmetics through a custom-fit beauty experience. It becomes the first cosmetics brand to use the Apple iPad® in-store as part of a state-of-the-art, self-guided skin care diagnostic tool being rolled out this month at select counters nationwide.
technology
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It’s a new day in our industry; a new era for individual mobility. This is BMW i—Born Electric,” said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.
On February 15, Harley Davidson launched a new advertising campaign taglined ‘No Cages’.
After parting with its long-time partner in ad creation Carmichael Lynch agency, the motorbike manufacturer was on the lookout for some really fresh and original ideas for a new campaign, which led them to work with Victors and Spoils, a creative advertising agency that bases its work on crowd-sourcing.
Following the launch of Google Art Project, today the Internet giant introduced its latest service—Google Weddings to help modern-day couples deal with the stress caused by so-called wedding dash: endless ‘to-do’ lists, calculating and correcting wedding budgets, settling on the design for save the dates, guest list preparation, etc.