Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
Tesco
International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their private label packaging, advertising and point of sale materials, including a holiday guide/brochure and supporting website.
Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take action to keep the global rise in temperatures below two degrees Celsius. The initiative was launched in cities across the world by members of the Corporate Leaders’ Network for Climate Action (CLN).
VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch of Tescoʼs new ‘Goodness’ range of nutritious foods for kids. Initially launched last year in the US by Tesco-owned Fresh & Easy, this will be the first own label range to be introduced to the UK market from Tescoʼs international business.
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.