Following in the footsteps of Amazon, UK’s supermarket chain Tesco is reportedly launching its own tablet in the coming months. The new device is said to be available for purchase in the Christmas season, The Sunday Times claims. It is said to be “high-quality,” and probably will be similar to Amazon’s Kindle Fire that costs £130. The price of Tesco’s tablet is not announced yet.

The UK’s largest supermarket chain Tesco together with the biggest national wine importing company Enotria have initiated a partner, socially responsible project that aims to launch the production of the so-called social wine which flavor, brand name and label design are selected by the U.K. public.