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Tesla Motors

Is your brand guilt-free? The new perspective is here to stay

Have you seen Elysium (2013) with Matt Damon? It paints the gloomy, not-so-far-from-now future—2154 year—when Earth becomes a miserable and devastated place, improper to live. Privileged citizens relocate to the artificial thriving satellite called Elysium, while Earth is reserved for the unprivileged, policed by robots

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Posted on 12/11/201312/18/2013 SustainabilityTrends

Tag Heuer’s «Odyssey of Pioneers» Global Tour

The year 2010 marks Tag Heuer‘s 150th anniversary, and in recognition of this milestone, the brand joined forces with Tesla Motors Inc., the legendary electric sports car company, to create the one-of-a-kind Tag Heuer Tesla Roadster, a fully electric, emissions-free vehicle outfitted with a Heuer limited-edition one-fifth second stopwatch and a Tag Heuer Meridiist communications device. The two iconic brands also launched their global “Odyssey of Pioneers» exhibition and roadshow to visit the key cities of the world.

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Posted on 09/06/201009/06/2010 News
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