Tetley Tea announced that in an effort to foster close communication between the consumer and direct tea producers, it launches an online campaign on Facebook that will raise the consumer awareness of the living and working conditions of tea producers from the developing countries.
Tetley
London based brand design consultancy, Ziggurat Brands is in the final stages of a significant two year packaging redesign project for Tetley tea, which concludes with a new brand architecture and unified brand identity that will be introduced to Tetley’s international markets, commencing in September 2010. The first territories in which the new branding will appear are the UK, USA, Australia and India.
On May 25th 2010, hundreds of Atlanta residents passing by the Atlantic Station, had a chance to attend a special event, organized by Tetley USA. It is called COOL OFF Event and supposed to be a fun-for-good campaign to promote tea drinking and raise funds for charity — CURE Childhood Cancer, the non-profit organization based in Marietta, Georgia.