P&G and their advertising partner Saatchi&Saatchi NY have created a new touching commercial for its detergent brand Tide in the best traditions of storytelling technique.
Tide
As part of its initiative to reinvigorate products for the fabric category, Procter&Gamble reveals the results of the recent collaboration between Tide Pods and designer Tracy Reese, a member of Council of Fashion Designers of America (CFDA). She has created the machine-washable fashionable garments that will be crowdsourced on Pinterest and later unveiled in her Fall/Winter 2014 collection.