Travelling around the globe and learning more about other cultures is usually rewarding, but sometimes one may find himself in tricky situations, and usually only a miracle (or really smart brains) can save him. The new campaign, launched by Singapore’s internationally acclaimed brew Tiger Beer, revolves around this theme as well—in the ads, a young male, who travels to various countries including Russia and France, gets in a mess, but he manages to ‘hop’ out of trouble by using Tiger Beer.

Tiger Beer Singapore has taken a fresh step towards strengthening its connection with consumers in the digital space through the launch of its revamped official website. Adopting a new online engagement theme known as ‘R U,’ the new-look website is targeted at the online and offline social interaction around the brand by the younger generation of drinkers and to extend its positioning as Singapore’s favorite beer.

It seems that the most effective way to promote a product is to add a ‘secret’ and ‘exclusive’ component to its image or promotion at least. This concept was employed in the recently launched ad campaign by Tiger Beer UK. The project developed by the Exposure agency and dubbed “Know The Not Known” is encouraging the UK residents of drinking age to get rewarded for being Internet-savvy and curious.