Unilever has commissioned Italian agency Reverse Innovation, specializing in brand and product design, to create the graphic design for the new range of Signal Expert Protection toothpastes. The creative team was tasked to develop a design which would reflect the core characteristics of the product using meaningful visual elements on the packaging.

Aquafresh® ‘Ultimate’, the new ‘Whole Tooth Protection’ flagship brand for GlaxoSmithKline (GSK), is the result of a close collaboration between GSK in-house PacXperience & Consumer Healthcare Futures and strategic brand innovation & design consultancy Webb deVlam. It has been just launched in the UK following recent successes in France, The Netherlands, Italy and Germany (the first territories in an international roll-out schedule that commenced in March).