Toyota believes that cars can be friends, and in the current era of social networking websites drivers should be offered an opportunity to interact with their cars in the digital world just like they do with their buddies, family and colleagues on Facebook, Twitter and other services of this kind. On Monday, May 23, Toyota Motor Corporation (TMC) announced that it had formed a strategic alliance with San Francisco-based enterprise cloud computing company Salesforce.com to develop and launch Toyota Friend, a private social network for Toyota customers and their vehicles.

‘Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with younger consumers from early years of their life to make them used to buying a particular product, but also support their creativity, encourage to develop eco-friendly attitude and start making contributions to the world though participating in a range of social projects devised or supported by brands. Today, we at Popsop are delving into answering the question of what marketing efforts attract representatives of Generation Z (born 1991-2002) and to some extend Generation Y (born 1981-1990).