“In today already walks tomorrow,” once wrote Friedrich von Schiller. This became the idea behind the new Future Perfect Art Contest initiated by the Beautiful/Decay label, “a printed book series and apparel line with a focus on experimental, grotesque, and groundbreaking art,” and sponsored by Toyota Prius. The brands are encouraging creative minds to share their visions of tomorrow though graphics (entrants can use any medium for unveiling their concepts), with the best works to be featured in the upcoming Beautiful/Decay book .
Toyota
Toyota is teaching web users an English grammar lesson and promotes its new Prius line at the same time. The automaker decided to leave all the technical talks behind and focus on debates revolving around making its name plural (now, since there will be more models in the range, this question should be resolved once and for ever). To gear up discussion, the brand commissioned the Saatchi & Saatchi agency to create something really catchy—and the creative team develop a nice video in a children educational song’s tone.
Toyota launches Toyota Green Initiative, an environmental stewardship designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website www.ToyotaGreen.com and an HBCU campus tour.
Young people in the UK have the chance to show off their artistic skills and design their own vehicle of the future in the 2010 Toyota Dream Car Art Contest. The competition, now in its fifth year, challenges children around the world to draw or paint their vision for the ultimate car of tomorrow. Toyota’s aim is to encourage creativity, interest in cars and an understanding of the role they play in people’s lives.
Toyota has launched a cutting-edge film featuring the latest projection-mapping techniques to showcase the unique Hybrid technology now available inside its new Auris. The film, developed by advertising agency glue Isobar, is designed to portray the vehicle’s extraordinary ability to constantly recycle the energy it uses. The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car’s Hybrid energy.