Lexus marks this holiday season with its ‘December to Remember’ social media campaign in which the automaker will donate $5 to Toys for Tots for each post shared. The ‘December to Remember’ program is a part of Lexus’ CSR project called ‘Pursuit of Potential’.
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Greenpeace, which encourages public to heavily criticize big corporations (Nestlé and BP to name but a few) when they destroy nature for profit, is now taking action against Mattel, the world’s biggest producer of toys and the manufacturer of Barbie. The environmental organization is informing that the best couple of all time have split: Barbie and Ken are not together anymore because the iconic doll keeps on “wrapping herself in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction.” Still, there’s something to be done to fix it—people can choose their country from the list write to Mattel’s SEO now and ask to stop cutting forests in Indonesia for making paper packaging. Maybe, this will help and Ken will forgive his ruthless ex.
Though the assembly of the International Space Station was declared complete last week, austronauts living on board the space shuttle Endeavor still have a challenging work to do. According to MSN News, 30 unassembled LEGO toy models have been delivered to the station during the shuttle’s docked stay. Those are the parts of the space shuttle and custom-made replica of the International Space Station (ISS). Which means, now that the real job on assembling the ISS is done, it’s time to play and repeat the same using LEGO models.
The globally known international home products retailer IKEA is sure that just $1 can make the life of children better and be enough to start introducing positive changes on a global scale. The social campaign “One dollar is a fortune” was started in 2003 and is aiming at raising money for improvement of children’s education all round the world. To support the project the retailer devised the singing activity Soft Toy Said featuring cute soft toys.