LEGO & iPhone: Great Ideas Just CLICK

LEGO Systems launches its first official iPhone application LEGO Photo, available for free at the iTunes App Store.

The hub of the program, www.LEGOCLICK.com, is a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips from serial CLICKers designed to celebrate and inspire CLICK moments of all types.

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LEGO Photo is an application for iPhone and works with the iPhone and saved images on an iPod touch that lets consumers immortalize their favorite things — or their own CLICK moments — in LEGO form. Users can simply choose a photo from an existing gallery or point the camera to snap a photo then touch the screen to watch their masterpiece build. Additional screen taps shows portraits in nine different color palette options.

LEGO Photo is available for free download from the iTunes App store; a link from the company’s blog at LEGOCLICK.com makes it easy to find the app directly. The best LEGO portraits use photos that are shot at close range against a light, solid colored background.

www.popsop.com