Recalling another global brand’s latest advertising motive, famous Diageo-owned whisky brand pays homage to the world travellers with the launch of the new Johnnie Walker The Spice Road edition available exclusively at travel retail international destinations.
travel retail
Following the successful launch of “The Age Matters campaign” in Travel Retail last year, this May Chivas Brothers continues to advocate the importance and value of the age statements to consumers — again, in Australian airport. The aim of the campaign is to enable consumers to understand fully the age statement and to appreciate the value of the premium product they are purchasing.