Peroni Nastro Azzurro presents ‘Autunno / Inverno’ (Autumn / Winter), the second part of the Four Seasons of Italian Style campaign, a celebration of Italian life through the seasons in reflection of the fashion calendar.
TV commercial
Not only people watch television, pets do that to, but the content they see doesn’t usually tug at their heartstrings. Nestlé Purina, which last year released a first-ever movie shot by cats under its Friskies brand, now is about to launch a 23-second TV commercial designed especially for dogs in Austria this week after broadcasting it in Germany this summer. To create an advert for Beneful, the brand teamed up with pet behavior experts from the USA, who guided the production team, consulting on what sounds really can make the canines turn their faces to the screen.
Toyota continues to explore the ‘plural’ theme—the auto brand teamed up with Saatchi & Saatchi LA agency to launch a new piece in its advertising push ‘Prius Goes Plural’ launched to promote the Toyota Prius hybrid model range. Now, the brand introduces the People Person, created of 18 humans, which together make up a new huge character, being its body parts. Brought together, they move and act like a single creature, performing usual daily routine (turning off an alarm clock, brushing teeth, etc.), reflecting the idea that most of us behave in similar way, while being quite different by nature.
Coca-Cola’s expedition to discover happiness started the same time Coke won the hearts of its first consumers. With almost every new promotional piece the iconic fuzzy drink brand is pursuing the goal to uncover a secret formula of happiness—Coca-Cola has already introduced the Happiness Machine and Truck, released a range of applications and surveys related to the theme and launched the hilarious Happiness Factory series to name but a few. The brand has already gained impressive experience of delivering positive emotions to millions of its consumers and it has come again to share some of its secrets. On September 16, Coca-Cola released a new 6 min 30 sec musical film dubbed ‘The Great Happyfication,’ a new installation of the Emmy- & TIME-nominated worldwide series of vibrant and a bit odd animated ads, which are all about discovering the world of Coke and the ways Coca-Cola makes people happy.
Ahead of the world premiere of the new MINI Coupé at the IAA International Motor Show, BMW is launching a campaign to engage more fans of the tiny car before the launch of the new two-seater model, the latest one in the MINI family. The marketing initiative dubbed ‘Another Day. Another Adventure,’ developed by Amsterdam-based agency BSUR, is rolling out across TV, radio, print, outdoor and the social media platforms, inviting drivers of the small cars to live their life to the max.