Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]
Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
Starting this week and through to St. Valentine’s day, the fast food chain McDonald’s accepts hugs, calls, selfies and other feel-good actions as payment in its U.S. restaurants. The new short-term loyalty program «Pay with Lovin'» was announced in a TV ad aired during Super Bowl on Sunday.
Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for «things that matter»—capturing either happy or sad moments of our life, with McDonald’s on the background.
Heineken USA is rolling out the “Best Tasting Light” campaign for its light beer starring American actor, three-time Emmy award winner Neil Patrick Harris. The concept of the effort derives from the high recognition of Heineken Light as the “Best Low Calorie Lager” at the 2013 World Beer Championships, promoting the fuller taste of reformulated, but still low calorie beer.