On August 20, IKEA launched a new ad campaign ‘Happy to Bed’ showing the bedroom as more than just a place to go sleep. A 60-second TV spot called ‘Playfight’ is on air during the first episode of ‘The X Factor’.
TV commercial
Old Spice has introduced a new protagonist of in a series of ads to promote deodorants with scents of exotic places. Isaiah Mustafa, who got featured in the brand’s extremely popular campaign last year and appeared in ads promoting the resort-inspired line earlier this year, has stepped off the scene to give more space to a new (old) guy, bodice-ripper Fabio Lanzoni (or just Fabio), who has starred in a set of tongue-in-cheek 30-second commercials, promoting the product. Is the new ‘hunk’ a new ‘man your man could smell like?’ Please, no.
Levi’s has been always committed to celebrating pioneer spirit and empowering youth to create a better world (the recent activities of the brand are revolving around water conservation and creativity) and with its groundbreaking technologies including the Water<Less one, has become an icon of progress, improvement and driving positive change. Last year, Levi’s launched its ‘Ready to Work’ campaign in the U.S. as part of its ‘Go Forth’ platform revealed in 2009, and now the brand announces the launch of its first-ever global creative platform under the same title with the ‘Now is our time’ tagline—the new marketing effort is designed to reach consumers in 24 countries via a plethora of media including TV, cinema, print, digital and outdoor in the coming months.
PepsiCo‘s Diet Mountain Dew launches a new summer ad campaign targeted at U.S. consumers who want a low-calorie alternative of their favorite beverage. Featuring a strap line ‘Diet Tastes Better on the Mountain,’ the campaign kicks off with a hilarious TV ad that stars two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew. The 30-second spot, called ‘Chores,’ starts airing nationwide this week.
Heineken, which has scored big with its awesome ‘Open Your World’ campaign by Wieden+Kennedy Amsterdam, pulls the essence of this promotion for the new advertising project for Heineken Light, the product sold exclusively on the U.S. market. The new campaign, celebrating special experiences and running as part of the ambitious ‘Be a Man of the World’ platform, debuted last Friday (July 1) on national TV with the ‘Snakeskin Jacket’ spot, the first one in the series.