TV commercial

Lindt Australia Announces Gold Bunny Hunt 2011

Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year’s Easter campaign and has announced 2011 Gold Bunny Hunt.  This cross-platform marketing campaign is developed by the communication agency Draftfcb Australia. In course of the campaign, a Golden Easter bunny is hiding somewhere. Lindt will unveil a number of clues via TV spots on Channel Nine, on the Internet as well as through dedicated mobile content, through Facebook and Twitter and well as Australian Women weekly.

To learn more about 2011 Gold Bunny Hunt, please follow the link or visit the dedicated website of the campaign at www.goldbunny.com.au.

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Converse and Foot Locker Encourage Youth to a Hidden Under-City World of Сatacombs

To promote the new range of the retro styled Converse Padded Collar Loopback created exclusively for the sportswear retailer Foot Locker, SapientNitro developed a lovely campaign that will be rolling out for two weeks across Europe. The integrated promotion, which was kicked off on April 3, includes activity on Foot Locker’s Facebook page, an advert as well as outdoor element in Germany and in-store engagement in a number European cities.

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FUZE Says ‘It’s Better When You Mix Things up’

Coca-Cola’s flavoured beverages FUZE brand is launching its first advertising campaign focusing on the fun which blending different things together can bring. The campaign dubbed ‘It’s Better When You Mix Things Up’ was launched across a range of media platforms including TV (two adverts were created), billboards, print, digital, retail, mobile and social media elements in the U.S. on April 1, and will be running throughout summer.

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smart fortwo—A Big Idea for…

The smart brand, which last year started a war against dumb, is now getting more friendly and romantic. It kicked off a lovely international campaign developed at BBDO Berlin and revolving around travelling together in a car, which is designed just for couples, trying something new and being unique. The tagline of smart fortwo’s advertising push, which was launched across multiply media including print, online and TV, is ‘smart fortwo—A big idea for…’ mirrors the light-hearted and adventurous nature of the brand.

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IKEA Wants to Find out Who Are Messier, Men or Women, in a New Campaign

IKEA is about to find out, who is the messier sex, women or man, at home and suggest solutions to stop all the arguments on this issue. The brand teamed up with the Mother London agency to kick of the latest integrated marketing campaign build on the ‘Peace, Love and Storage’ idea in online media, print and TV in the UK. The official launch of the humorous promotion is slated for tomorrow—April 1 is the international All Fools’ Day, which is a perfect occasion to launch such campaigns.

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YouTube Does Some Good Work for a Good Cause

Following its long-time commitment towards charity, YouTube in collaboration with Cannes Lions and Ralph present the joint project entitled ‘Good Work’ enabling the space for all those passionate about charity and serving for a good cause to have their say and grab attention of the sharks of advertising industry.

So, YouTube provides an opportunity and hosting for the inspirational videos designed to promote non-profit organizations. To learn more on the initiative, please visit youtube.com/goodwork.

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Evolution of Fanta ‘Less Serious’ Campaign Provides Flexible Platform to Reach Teens across Diverse Global Markets

Fanta creates more play for consumers with the brand’s most unified and largest global marketing campaign to date. ‘Less Serious,’ launched in 2007, will now reach teens and moms worldwide in regions representing 90 percent of the brand’s global sales volume in 2011. The fun has started in many markets around the world and is kicking off in the United States on March 30, with the broadcast debut of Fanta’s ‘Chase’ commercial on ‘American Idol’ on FOX.

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