The leading U.K. tea brand has updated the packaging of its everyday blend with the help of its long-standing design partner BrandOpus.
UK
Nivea UK celebrates Valentine’s Day with a great interactive video campaign, which invites the audience to get into the middle of a girl’s date. The “Date To Remember” video, launched on the brand’s YouTube channel, introduces a girl named Emily, who is on the first date with her dream guy. With this campaign, developed at Agency Republic, Nivea invites its fans to add more fun to the date by clicking on the objects in the restaurant.
Microsoft is focusing on businessmen in its latest campaign, aimed to promote MS Dynamics, a family of EPR and CRM software applications for business. For the new multi-media effort, which is rolling out across the U.K., the computer giant has teamed up with international business analyst The Economist Group and London-based media communication agency UM London. They helped the company launch a new competition, which seeks new creative minds in the U.K. business field.
Each holiday should be extraordinary, cazenove + loyd believes. To turn a dream into reality, the luxury travel company provides never-to-be forgotten, unparalleled travel experiences to people, who want to spend their vacations with an extraordinary twist. The brand has launched a marketing campaign developed by Fold 7, in which its highlights “the extraordinary nature of its holidays.”
The Design Business Association (DBA) announced the recipients of Design Effectiveness Awards 2013 on February 7. The winners of the annual design competition are determined based on commercial data, which is one of the key judging criteria (along with cause and effect, clarity of presentation, and more).